We began selling fashion rings about 6 months. At the time, we were unsure how well they would be received, as they were by far our cheapest items. But as they were so cheap (£0.80 - £1.40), most customers tried out a small sample, and found that they sold well.

Yesterday, our latest range of Fashion Rings went live on the website. They were made specially for us, so you won’t find these particular designs anywhere else. The price range is similar to the older lines, and they are just as colourful.

For the past month our stock of Fashion Bracelets has been very low. It seems that no matter how many we buy, we always run out before our new stock comes in. This time around, we hope to rectify that. We’ve invested in larger volumes of each of our new lines, and expect to maintain these high stock levels leading up to Christmas

We’re currently listing over 60 individual lines, and we’re expecting a much larger delivery (all new lines) in a few weeks.

Our latest collection of Body Jewellery is now available. Added to the few remaining lines from our previous range, we now have a total of 24 unique designs, starting at £2.46. There are plenty of wholesale companies out there selling body jewellery, but the quality tends to be weak, and the possible markup low.

Though we rarely suggest retail prices, as it will vary depending on the market, we anticipate these items selling for £10-£15, depending on the number of stones. As usual, each item comes with a 316L Surgical Steel Bar.

All of our new bracelets are now live on the website. At latest count, we have 70 individual lines, in a variety of styles, all at very competitive prices. As with our necklaces and sets, we’re fairly confident you won’t have seen these designs before.

When it comes to fashion jewellery, quality bracelets are probably the single item retailers have the greatest difficulty sourcing. Though all wholesale jewellery companies sell bracelets, they tend to be in limited ranges, and these ranges are often the same (or close enough) across companies. For this very reason, we make a special effort when it comes to bracelets.

We have large quantities of each bracelet, but still expect to sell most of them over the next couple of months. As fashions change so quickly when it comes to costume jewellery, we are unlikely to restock sold out lines - preferring to introduce new items - so if any of the designs interest you, don’t leave it too late!

Our new range of Fashion Jewellery necklaces and necklace and earring sets is now live on our website. We’re very pleased with the new pieces, all of which have come from new suppliers. Unlike our previous collections, these were made specifically for us by manufacturers, which means your customers and competitors are unlikely to have seen them before.

We try to keep our range as contemporary as possible, which is why we endeavour to update with new lines every few months. Unlike our sterling silver jewellery, we never purchase the same lines of Fashion Jewellery again. Once we’ve sold out of a particular item, it’s sold out for good.

For the first time, we are now listing Fashion Rings. This is a trial for us, as we have no idea how they will sell on the high street. Initially, we have approximately 40 lines of individual rings. All are adjustable, which means they come as ‘one size fits all‘. Prices are as low as £0.80-£0.90 (excl. VAT).

They seem to be selling well so far, but it’s early days yet. Any feedback on these rings, and on how they go down with your customers, would be most welcome.

We like to know who our customers are. When it comes time to restock or source new lines of fashion jewellery, the more we know about our buyers and their businesses, the better able we are to meet their needs.

Over the past year, it’s become clear to us that we attract different sorts of buyers in different countries. In Ireland we sell to a lot of market traders and small independent shops - in Denmark there ARE no market traders. And in the UK and US, a high proportion of our customers are Jewellery Party Planners.

When I speak of Party Planning, I’m not referring to weddings or corporate events. Think Ann Summers and you’re nearly there: small, intimate groups of women gathering in one person’s home or hotel, a few bottles of wine too many, and an opportunity for one aspiring entrepreneur to sell their wares. Fashion jewellery, necklaces and rings are very common items to sell at these events, as are handbags and watches.

There are companies set up specifically to ‘manage‘ these sorts of events - selling pre-prepared, mixed packages to the party organisers, who work on a strange kind of commission. They offer little choice in terms of stock, but call their buyers ‘Consultants‘ to compensate.

So why are the Jewellery Party Organisers choosing to buy direct from us? This quote from one Party Plan web-site sheds a little light: “As an Independent Consultant you will earn 25% commission on total party sales.”

WHAT?

You sell a very attractive sterling silver ring or necklace for £10 and you make £2.50 profit - and that’s before you factor in petrol and babysitting costs. Is it any wonder many financially-aware buyers choose to bypass the hand-holding of these companies and source their stock themselves?

And it’s not only these poor profit margins that make buying direct from wholesalers a huge advantage. These ‘party packs‘ always seem to contain a few items that just can’t be sold. Now, this may be because the seller or party organiser is just not that good a salesperson, but it’s far more likely that whichever company put together the party pack in the first place made a poor buying decision and found itself with a number of difficult to sell lines. For which YOU pay the price.

The advantage of buying from wholesalers is that you choose exactly what to buy, and how many of each item to buy. You know your buyers better than we do, and better than any ‘Party Planning‘ company or organisation. People’s tastes in London and Cardiff are NOT always the same, and twenty-somethings do not buy the same styles as their mothers.

All our fashion jewellery and watches are sold and priced individually and you always see exactly what you are getting beforehand - the same goes for many other wholesalers. So if 25% profit margins sound as silly to you as they do to us, maybe it’s time you dropped the title ‘Consultant‘ and began to work for yourself.

The final boxes of new stock arrived a couple of days ago, and is now available for browsing on the website. This includes 55 new Necklaces in the Fashion Jewellery section, 34 sets of Necklaces and Earrings, and 17 large Bracelets.

The new Fashion Jewellery contains a small number of necklaces made using semi precious stones, none of which we have stocked before. The modest price tag of £1.85 makes them a real bargain.

Malene and Bob returned from their travels a few days ago - bags loaded down with Sterling Silver and Baltic Amber - and have been busy working away ever since preparing the new stock for sale.

It’s a long and tiring process, and involves many hours of photography, sizing images, preparing web pages, and deciding which lines best go with which. Boxes have been arriving from far flung destinations all week, with the Fashion Jewellery the last to arrive.

If all goes well, the new stock should begin appearing on the web-site in just a few more days. There will be all new lines of Sterling Silver and Baltic Amber - rings, pendants, earrings, and bracelets - as well as some more unusual items that we’re fairly sure you haven’t seen before. I won’t spoil the surprise, but shells do play a part.

As promised, these new lines will be sold individually, rather than as part of pre-prepared lots. This will enable you to pick and choose the rings and pendants you feel best suit your customers. It’s all good stuff, but tastes do differ - varying country by country, or region by region.

We’ve had a number of enquiries lately about Ikita Jewellery, with customers asking when, or if, we will be getting our hands on new Ikita stock. The answer, I’m afraid, is not soon. We have many new Fashion Jewellery lines that will be appearing on the web-site shortly, but Ikita is not amongst them. Having said that, we’ll keep our eyes open and let you know when we do manage to source some Ikita.

This morning we released a small selection of new necklaces, and sets of necklaces and earrings. I know we’ve been saying we’re running low on stock, and the big restocking expedition is imminent, but a few days ago a long forgotten delivery turned up on our doorstep. The packages were worn and weathered, and looked to have been sitting on the deck of a battered old cargo ship for many months, but inside, the stock was in fine condition.

There’s a little over a dozen fashion necklaces, and half a dozen new sets of necklaces and earrings. Hope you like them.