We supply a large number of jewellery retailers in Northern Ireland. Most of these retailers find us through Google searches and a very small number through word of mouth recommendations. Our Northern Ireland customers are very similar to our remote Scottish customers, in that they buy from us out of necessity rather than convenience.

Northern Ireland is very much a remote area when it comes to wholesale jewellery suppliers. Its geographic location and small population make it a no go destination for suppliers of many kinds. The bricks and mortar jewellery wholesalers of Manchester and London are a plane trip away, as are the fairs and trade shows from which many retailers find new suppliers. A journey to the recent Home & Gift show in Harrogate would have been an expensive undertaking for any jewellery retailer or gift shop owner in Northern Ireland. And its geographic isolation make it an expensive trip for many of the jewellery sales reps who work for the larger British jewellery importers.

There are a small number of suppliers in Northern Ireland, as any Google search will show, but they tend to lean towards the higher end of the jewellery market with little in the way of costume jewellery.

There’s Ellison Brothers and Gardiner Brothers, both in Belfast and both dealing primarily in precious metal jewellery – not ideal for the average gift shop – and there’s a costume jewellery wholesaler in Warrenpoint, Co. Down who doesn’t seem to have a business name.

And that’s about it for Northern Ireland. A glance through 4NI, Northern Ireland’s primary portal and resource website, does throw up a few other names, most of whom are either out of business or possess websites that lead to nowhere.

Northern Ireland is clearly a jewellery supplier black spot, not dissimilar to the highlands and islands of Scotland. Unfortunate as this is, it does play a major part in our own success when selling to retailers up North. Buying from jewellery suppliers online, though a bit of a risk the first time, does level the playing field between small, independent retailers, and their larger counterparts. And this is a market segment we’re happy to fill.

Our Costume Jewellery Catalogue >>

Yesterday we added about 40 new lines of Costume Jewellery to our catalogue. This includes a good selection of our lower priced necklaces. As our catalogue is sorted with the newest items first, simply browse through the first 8 pages of Necklaces to see them all.

We’ve also added a small selection of new Fashion Rings in bright colours that we feel you’ll like.

Due to the popularity of our heavy charm necklaces, we’re very pleased to announce that we now have a new selection available in similar styles to our recently sold out lines. A dozen new necklaces went live on our website yesterday evening, and are already proving popular.

The new lines differ slightly from their predecessors in terms of colour and design, but we feel that customers who purchased the previous items will find these to be just as popular.

It’s the nature of the fashion industry that fashions change – they wouldn’t be called fashions otherwise. Our best selling lines of costume jewellery from a year ago are no longer our best sellers today. For this reason, we bring in new lines every time we update our stock.

But we rarely know in advance which of those new necklaces and bracelets will become popular. We can be fairly confident that they will all sell, as we have a good idea of the general direction fashion trends are moving in, but identifying those rare best sellers is close to impossible.

Our latest range went live about 6 weeks ago – time enough for some items to stand out from the crowd. The two styles below have proven to be very popular, with many of our regular customers buying them repeatedly or in large volume. They wouldn’t be buying so many if they weren’t selling well on the street. So if you’ve shied away from these or similar items because they look so new or different, it might be worth your while taking a closer look.

We were very surprised by just how popular these lines have become, and so quickly too. Our experience tells us that blue necklaces are slow sellers, but something seems to have changed. We’ll keep you posted.

Our newest selection of Costume Jewellery went live on the website last week, and it’s proving extremely popular. Regular customers have been waiting for this new stock for some time, and if last week’s orders are anything to go by, have not been disappointed. We did experience some delays during the manufacturing process which slowed delivery down by about a month, so apologies for that.

We have approximately 200 new lines, consisting of Fashion Necklaces and Charm Bracelets. As usual, all of these lines are new, in fresh designs and colours. The new range consists of four unique necklace designs similar to the one pictured above – all of which are proving to be the very popular. Our charm bracelets have also been augmented with a completely new set, as many of the older designs were selling out.

Yesterday we added about 70 new lines of Costume Jewellery to our catalogue. This includes a good selection of necklaces, many of which were similar in style to our more popular sold out items. As our catalogue is sorted with the newest items first, simply browse through the first 8 pages of Necklaces to see them all.

We’ve also added a small selection of new bracelets that we feel you’ll like. Again, these bracelets are in the same vein as our best sellers, and should retail very well.

We began selling fashion rings about 6 months. At the time, we were unsure how well they would be received, as they were by far our cheapest items. But as they were so cheap (£0.80 – £1.40), most customers tried out a small sample, and found that they sold well.

Yesterday, our latest range of Fashion Rings went live on the website. They were made specially for us, so you won’t find these particular designs anywhere else. The price range is similar to the older lines, and they are just as colourful.

For the past month our stock of Fashion Bracelets has been very low. It seems that no matter how many we buy, we always run out before our new stock comes in. This time around, we hope to rectify that. We’ve invested in larger volumes of each of our new lines, and expect to maintain these high stock levels leading up to Christmas

We’re currently listing over 60 individual lines, and we’re expecting a much larger delivery (all new lines) in a few weeks.

Our latest collection of Body Jewellery is now available. Added to the few remaining lines from our previous range, we now have a total of 24 unique designs, starting at £2.46. There are plenty of wholesale companies out there selling body jewellery, but the quality tends to be weak, and the possible markup low.

Though we rarely suggest retail prices, as it will vary depending on the market, we anticipate these items selling for £10-£15, depending on the number of stones. As usual, each item comes with a 316L Surgical Steel Bar.

All of our new bracelets are now live on the website. At latest count, we have 70 individual lines, in a variety of styles, all at very competitive prices. As with our necklaces and sets, we’re fairly confident you won’t have seen these designs before.

When it comes to fashion jewellery, quality bracelets are probably the single item retailers have the greatest difficulty sourcing. Though all wholesale jewellery companies sell bracelets, they tend to be in limited ranges, and these ranges are often the same (or close enough) across companies. For this very reason, we make a special effort when it comes to bracelets.

We have large quantities of each bracelet, but still expect to sell most of them over the next couple of months. As fashions change so quickly when it comes to costume jewellery, we are unlikely to restock sold out lines – preferring to introduce new items – so if any of the designs interest you, don’t leave it too late!