It’s never easy to know what to buy. The public are fickle creatures at best, who want one thing one day, and something else the next. What was popular three or four months ago, is old fashioned today.

So how do you decide which items to order, and which have passed their sell by date? Our shelf life for Fashion and Costume Jewellery is not that long. We tend to order just enough of each line to last about four months, and many of the more popular lines sell out within two months, so you’re unlikely to find last years fashions on our site.

But that doesn’t help you decide what is right for your customers today. Necklaces that sell well in Edinburgh may not sell so well in Cardiff or London. And what sells in Ireland… well, let’s just say that the Irish are in a class all their own when it comes to fashion jewellery.

You could buy one of each item. But then you might find yourself left with many single, unsold items. You could use your experience to choose what you think will sell, and buy heavily in just those lines. But then you might be wrong, and be left with dozens of similar items that your local customers do not want.

To help you decide, we’ve put together a new Popular Items Page. This page is updated many times a day, and shows you which items fellow retailers across the UK are buying. The page lists the last 60 items purchased in reverse order, and in doing so allows you to draw upon the experience of jewellery retailers across the country when you make your decision (jewellery, accessory, and gift shop owners, party planners, market traders, eBay sellers and jewellery websites).

Should you buy lots of cheap items for a pound or two, or invest in some of the more expensive sterling silver bracelets and rings? By keeping an eye on this page, daily or weekly, you should gain a broader insight into what’s selling up and down the land, and make these sorts of questions easier to answer.

We’d appreciate any feedback you might have on this new page. Does it help you when deciding what to order? Could we extend it in any way?

Click here for the Popular Jewellery Items Page