We have new customers buying from us every day. Some of them will be small jewellery shops or other High Street shops who sell jewellery in display cases, others will be party planners or market / craft fair traders. We can usually tell the experienced jewellery retailers from the contents of their first shopping cart.

What marks a customer out as successful?

They don’t zero in on the cheapest items. A common mistake amongst retailers starting out selling jewellery is that they buy only cheap items, incorrectly thinking that a large number of cheap necklaces and bracelets is better than a small number of higher priced items.

This is not the case, but sadly, many retailers never learn this lesson.

In the world of fashion jewellery retail, the highest profits are to be made by stocking and selling mid to higher priced jewellery. Items that retail for £15 – £35. Lower priced items – what is often called Junk Jewellery – is the domain of cheap chain stores, not independent retailers.

If you attempt to target women looking for junk jewellery, you’re business is unlikely to thrive or grow. This is explained in greater detail in our free eBook “Starting a Successful Jewellery Business.“