Most retailers have already bought the bulk of their stock for Christmas 2011, and the more successful jewellery businesses will have stocked up on lines that sell well. What use stocking one each of 200 necklaces, if only ten of them will prove to be strong sellers? If that is the way your buy stock, you’re in for a quiet Christmas.

As a jewellery retailer, you should have nailed down your wholesaler or supplier by September / October. The Summer and Autumn months are the time to try out new wholesalers and identify which items sell well. Once you know this, you will be in a position to order real volumes of  strong selling lines in time for Christmas.

Ideally, you should be stocking 20 of each strong selling necklace or bracelet, and 5-10 of the less popular lines. December is no time to be trying out new styles or “seeing what sells.”

But if you haven’t done this, if you haven’t identified the strong sellers in months gone by or if you are buying from us for the first time in November, you should look to our best sellers page and buy from there. You really don’t have time to do anything else.

You should buy in volume from the top 6 items on this page, and to a lesser degree from the bottom 9 items – then come back a week later and check the page again.

And next year, remember to plan ahead and try out your jewellery wholesalers and their stock in the Summer months.