Our web-site has been up for about two months now, and they’ve been an interesting two months. Whenever you begin a new business or launch an existing venture down a different road, you do so with a set of pre-conceived ideas, and in many cases only a sketchy plan for how it will all play out.

We were no exception.

In the early days (way back in April!), when our stock rooms were full to overflowing, we were unsure how to offer our merchandise for sale. Should we sell pre-picked wholesale lots, and in doing so make life a little easier for our customers? Or should we leave it up to them to choose exactly which items to buy from our entire collection?

Following in the footsteps of successful politicians everywhere, we compromised.

For the past couple of months, our Ladies Watches and Fashion Jewellery (necklaces, and sets of necklaces and earrings) have been available individually. Each item was listed with a small thumb nail picture, accompanied by a much larger picture for closer examination. Sure, there was a minimum purchase order, but compared to our competition, it was relatively small.

Our Sterling Silver rings and pendants, as well as our Baltic Amber pieces were displayed and sold in batch lots – pre-picked by Malene and Bob to reflect individual styles and tastes. These lots numbered 5-10 pieces and sold as an ‘all-or-nothing’ proposition.

With new stock due in about three weeks, we’ve decided to mix things up a little. The consensus from our customers seems to be that THEY prefer to have the final say in each item they buy. Pre-prepared wholesale lots are all well and good, but many of our customers are party planners who have already experienced the downsides of packaged sets of jewellery from other providers. They want to choose for themselves, and who are we to argue with that?

So we’ll do our very best to ensure that the new lines of Silver and Amber are available for purchase individually. We’d be interested in feedback on this point from anyone with strong opinions either way. Either leave a comment here, or contact us direct via our contact page.