Tribal or metallic jewellery similar to the necklace below is now all the rage. Necklaces and bracelets in this particular style are to be found in the catalogue of just about every jewellery wholesaler in the UK, and for very good reason.

This style first came into fashion in early 2010, when, as far as we are aware, we were the first wholesaler in the British Isles to stock it. At the time, we were focused on brightly coloured jewellery just like everybody else, but we thought we’d give the new tribal styles a chance as they seemed unique and not something that we had come across before.

By the end of 2010 they were our strongest sellers and our competitors were getting in on the act. Over the following year, everyone seemed to abandon strong colours in favour of the more simplistic metallic designs, and they were selling incredibly well on the street.

Customers loved them and they came into their own in 2011. A glance through our current catalogue bears this out, as it now makes up a good percentage of our stock, and our bestsellers page is usually comprised of at least 50% tribal.

A word of caution however: while this style proved to be the big new trend on the High Street in 2010-2011, we believe its popularity will soon wane. In 2012 we expect to see a different style take its place, so be careful about ordering too much of this in the early months of next year.