Our web presence is centred around our wholesale business, which aims to deliver fashion jewellery at the lowest possible prices. As such, we tend to focus on smaller items - first of all because they weigh less, and as such the purchase price and delivery costs are low, and secondly because many of our buyers like to pass on these low prices to their customers.

With expensive, heavy items such as large sterling silver bracelets or heavy amber pendants, this would simply not be possible.

When it comes to retail, we sell a number of bulkier items that have proven very popular to buyers looking for something a little beyond the normal. Though we do not sell these wholesale, I thought I’d introduce you to few lines just to give you a taste of what’s out there.

The first is a very large Baltic Amber pendant that weighs almost 12 grams. It’s a sizable piece as you can see, coming in at just under 5cm in length. We sold a number of similar pendants in the weeks coming up to Christmas last year.

Crosses have always sold well for us in Ireland, whether of traditional Celtic design in sterling silver or the more glamorous cubic zirconia pictured below. Though not to everybody’s taste, large CZ pieces such as this never go completely out of fashion and certainly add to any shop window display.

Smaller items, with their lower price tags will always outsell the more expensive pieces, but you should bear in mind that having a few larger ‘out of price‘ pieces may have an impact on how much your customers are willing to spend.

Have you ever bought a new business shirt at Marks & Spencers? All their men’s shirts are positioned side by side, from the cheapest to the most expensive. Most people choose a shirt somewhere in the middle. But would they buy the same shirt if all the expensive ones were in another part of the shop? Or would they pick a cheaper shirt, chosen from the middle of the few that remain?

It’s a sales tactic that’s been around forever, and there’s no reason you can’t use it too.