We've discussed the different types of retail options open to you, from the cash guzzling shop to the soul destroyer that can be eBay. We've touched on the different types of jewellery you might choose to stock in your new business. We've looked at the different range of suppliers, and what you should expect when dealing with them. And we've analysed the most common problems that afflict new and more established jewellery retailers.
Only you can decide what sort of business you are going to run and how you are going to run it. Only you can decide the styles of stock you will carry and the suppliers you will seek to do business with. I've seen many small jewellery businesses come and go, and I've seen a small number thrive and grow. I can't make the decision for you as to what to sell, where to sell it, or which suppliers to do business with. But I can tell you what I would do if I were in your shoes, eager to start up as a jewellery retailer, or to fix the problems in my jewellery business.
This is what I would do. It's not easy, it's not plain sailing, and it involves real work. It involves getting up early many mornings, working in the evenings in preparation for the next day, and watching a business build up over time. It may lead to a life of the same for many years; it may lead to a successful shop in a busy shopping centre a few years down the road; it may lead to a party plan business or eCommerce business with many employees and a large turnover. But if you do it right, and avoid all the common mistakes, what it should not lead to is failure.
Please note that much of this publication is based on personal experience and anecdotal evidence. Although the author and publisher have made every reasonable attempt to achieve complete accuracy of the content in this Guide, they assume no responsibility for errors or omissions. Also, you should use this information as you see fit, and at your own risk. Your particular situation may not be exactly suited to the examples illustrated here; in fact, it's likely that they won't be the same, and you should adjust your use of the information and recommendations accordingly.
Finally, use your head. Nothing in this eBook is intended to replace common sense, legal, or other professional advice, and is meant to inform and entertain the reader.
© 2011 by Dolmen Media.
All Rights Reserved.